#itsthesmallthings – charity

Brief:
Create a campaign on behalf of a small business, to raise funds nationally for a registered charity of your choice.

Concept:
A range of products which are designed and sold for Mind by Castle In The Stars. Each product carries a motivational message which are aimed towards putting a smile on someones face. The aims are to also spread the messages and inspire the general public as they see the products being used out and about, along with the print and social media campaigns running alongside. As 25% of the population in the UK experience a mental health problem each year, 25p from the sale of each product in the range would be donated to Mind.