CITS Branding

Brief:
A self negotiated project to re-brand and design postal packaging for Castle In The Stars.

Concept:
The logo type for this was heavily influenced by the brand story and the types of products which the company sells. As an extension of this, the brand story is included inside each parcel in the form of a keepsake card which also holds a hand-written thank-you note from the owner. A set of rubber stamps were developed to be applied to each box in order to give branding with ease (and also saves them some money on print costs!). Each element has a holographic foil finish to pull the whole brand together, with the inclusion of stickers, bags and business cards.

All elements of type are hand generated.

An e-commerce website was also designed and developed along side the branding; www.castleinthestars.co.uk