Black Gold

Brief:
A self negotiated project to create a luxury, high-end brand of vegan chocolate.

Concept:
Using South America as a starting point, the brand name, flavours and packaging have all been inspired by the native fruits, leaves and life snippets of the rainforests of Esmeraldas, Ecuador. The beans in this province are such high quality, that to the locals they are known as ‘Black Gold’. This heart-shaped province lends itself well to a luxury lifestyle brand which is all about self care and indulgence.

I illustrated each leaf by hand with gouache, before assembling the packaging in the Adobe Creative Suite.